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UBS Appoints Regional Head To Spearhead WM Transformation Programme

Wendy Spires

20 January 2011

UBS has appointed Elisabeth Schön to spearhead a wealth management transformation programme aimed at upping the revenues it earns for clients.

Schön, who has been with UBS for close to a decade, is regional head for the bank’s wealth management operations in the UK and Nordic countries. In her new capacity as programme manager she will report to Andy Amschwand, head of the bank’s investment products and services department.

The transformation programme is aimed at improving returns for the bank's top-tier clients through a variety of methods, including creating more actively managed bespoke investment packages, providing its advisors with enhanced investment advice support and improving links between its private banking, investment banking and asset management arms. As reported by WealthBriefing earlier this month, the bank is relocating the headquarters of its UK wealth management business from Mayfair to the same City premises as its investment bank in a bid to forge stronger links between the two.

The overarching aim of the wealth management transformation programme, which was announced last autumn, is to garner growth for clients even when markets go sour. At that time, L'Agefi reported that Jürg Zeltner, chief executive of UBS Wealth Management, said:  “At the end of the day, clients' confidence in their bank is inextricably linked with their legitimate expectation of seeing more money in their account at the end of the year."